Digital Operative co-owner BJ Cook laid out the world of digital communication for the gathered MCA-I members this week.
Marketing today is all about a two-way conversation, both parties participating on their own terms. Even the big guys, long associated with massive media dumps on TV, print and radio are now adopting a listening stance with their consumer base. The new media provides the "two-tools" we need to market our business.
BJ introduced the names to know - Twitter, Ning, Wordpress, Facebook to Feedburner - this is the new media. He promised an outline of his presentation. We'll try make it available soon in this space. www.digitaloperative.com
Here's the presentation script. Very good stuff: http://www.digitaloperative.com/blog/2008/mcai-gets-digital-marketing-help/
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1 comment:
This was an excellent presentation. I will take you up on the download offer.
The trick will be to find time to do all this stuff. I've got to get organized.
Oh, and the difference in the Wordpress programs. Wordpress.com is the free standing one, using the URL. Dot org is the one that requires integration into an existing URL.
I like Blogger.
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